CCPA Takes Strict Action Against Illegal Betting and Gambling Advertisements

The Central Consumer Protection Authority (CCPA), operating under the Ministry of Consumer Affairs, has taken a strict stance against the advertisement, promotion, and endorsement of illegal activities such as betting and gambling disguised as gaming. In line with the Consumer Protection Act of 2019, the CCPA has clearly stated the prohibition of supporting unlawful activities like betting and gambling. This move comes as a response to the concerning increase in advertisements promoting these illegal activities, despite the clear prohibition under the Public Gambling Act of 1867.

The CCPA expressed its concern over betting platforms using celebrities and influencers to endorse and promote their activities. Celebrities and influencers have been warned by the CCPA to refrain from promoting online gambling and betting, as they will be equally responsible for engaging in illegal activities. The authority emphasized that endorsements by celebrities create a false perception that participating in such activities is acceptable.

The advisory highlighted the legal, financial, and socio-economic risks associated with these endorsements, especially for young individuals. Acknowledging the efforts of the Ministry of Information and Broadcasting, the advisory also mentioned the warnings issued to media platforms against publicizing betting and gambling platforms. Online advertisement intermediaries were specifically cautioned against targeting Indian audiences with such advertisements.

The advisory stressed that the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements 2022 strictly forbid the promotion of products or services prohibited under existing laws, applying to all advertisements across various mediums. Any involvement in promoting or advertising online gambling and betting is deemed illegal, and individuals will face thorough scrutiny and strict actions as per the Consumer Protection Act of 2019. Manufacturers, advertisers, publishers, intermediaries, social media platforms, endorsers, and other stakeholders will be subject to these measures if found violating the law.